Inspiring Story of Natural prints
The soothing power of nature is a feeling which cant be explained in words. Be it a sad day or a gloomy day or a not-so-well day, spending some time in the laps of nature cures it all. It solves the mystery of how one finds solace in nature. While some of us are fortunate enough to get the opportunity to spend some time in nature, others just have to suffice by watching such pictures.
The effect of nature-related products can to some extent provide the same soothing effect if they are authentic. Authenticity is the major factor when it comes to natural products as many people just bluff around selling duplicate ones. This necessitates the need for brands that guarantee quality & stick by it.
We as a brand believe that the customers have the right to pure products and hence we introduced a special range of products deriving inspiration from nature with the promise of authenticity.
Essence of fruits/ “fal k rang”
The name came to life through the combination of 2 beautiful words, Ajrakh and Rang and thus we got “Ajrakh k rang ” or Ajhrang.
The peculiarity of Ajrakh lies in the fact that it uses only organic colors derived from the extracts of fruits and vegetables for the print.
Forming the soul of the garden
The word Bela refers to something antique and unusual just like our collection.
The collection got its name Bela, derived from ‘bel’ which relates to flowers in Hindi. Thus the entire collection revolves around the flower and floral prints, depicting the calmness nature bestows in the eyes of the viewers.
A reflection of purity
It is a hand-woven fabric with Banarasi weaving to establish a tranquil and spiritual tone. Golden ‘butti’ are hand-stitched to the fabric to enhance its beauty. A chiffon dupatta with digital prints on it adds further grace to the attire.
The beauty of dusk
The comfort of simplicity can never be replaced by glamour. To hold on to this beauty, we came up with “Saanjh”, a cotton collection with hand block prints, all in pastel colors, notifying calmness, simplicity. The prints and colors are inspired by the soothing colors of the sky and the magic it unfolds.
The beauty that bestows…
The desire to attain love and beauty synonymous with that of mother nature perpetuates in all our hearts. Amidst the hunger to seek this beauty, we often forget that beauty lies in the hands of the giver. With the intention to acquaint the people with this beauty, we launched Kudrat, a festivity range, opulent with rich colors and intricate details crafted in sumptuous Chanderi silk.
Nymph of the garden where all beauties are
Rare might be the situations, where a specific adjure is required for us to appreciate the beauty of a flower or a masterpiece by Gulzar. Just like we get drawn to it, your heart will also get drawn to our collection, Gulzar.
An illumination of the intricate beauty
Rukhsar is one of our everyday essential fabrics, enhancing the personality of an individual. It’s one of the classic pieces stitched with a blend of kota fabric with hand block mal mal dupatta. It is perfect to ace those gloomy days with minimal effort.