Chapai Handloom

September 23, 2021

Introducing trends while paying due attention to the environment

Fashion trends refer to the fashion-related behavior of people at large. We often hear 2 terms in association, i.e. trend & style. Now when an individual chooses to wear a certain type of attire, it’s his/her personal choice & style but when the notion for that attire is accepted by the mass population, it becomes a trend. Trends guide the fashion industry. It’s a matter of days that a trend that was so much into fashion, becomes outdated or gets replaced with an upgraded version. While all the new trends look quite fascinating & appealing, we forget the other side of the coin, that is the damage these trends are imposing. 


Trends & social media have changed the dynamics of fashion over the past few years. With social media & the internet by our side, it just takes an hour for a video or photo to go viral, thus creating buzz. All this has lead to the fast fashion industry. The prior generations believed in sustainability, thus never let the fast fashion industry take over. They always thought about the long-term consequences of their decisions & hence chose wisely. While today, the decisions are made as of there is no future. Living your life to the fullest has been wrongly mingled with “Apna har din ese jiyo jese ki aakhri ho”. While the concept is still to live your life to the fullest but that doesn’t mean at the cost of your environment & the future generation. People have forgotten the fact that there are generations supposed to lead a life ahead of us. 

In this fast racing world, we as a brand have established our beliefs & practices in an opposite direction. We tend to bring back sustainability as a factor while making decisions in today’s life. That is where we lay our focus. Our brand strives to deliver products that are both sustainable & keep up with the trend. Most of our fabrics are hand weaved by our artisans who have been practicing this art over generations, thus attaining perfection. The colors are sourced naturally, to give the fabric a more pure essence. The designs are all hand block prints from different parts of the country, showcasing the culture & practices of their region. 

Our collections revolve around nature, to give an essence of purity & solace.

We believe in restoring back sustainability in our lives to lead a better tomorrow. Clothes are an everyday essential, if a person can choose sustainability in this aspect, other aspects are bound to follow.


Shopping cart
There are no products in the cart!
Continue shopping


Chapai Handloom

Customer Reviews


Thank you, Sir. I have received my parcel just now n it is very beautiful in colour.


Received the package just now. Thank You so much. Loved the suit.

Shyama 16/07/2021

I loved ur collection.

Saloni 10/07/2021

Love. This is a master piece, must say. U guys are turning the table.

Hemakshi 15/07/2021

Hi! I have received the parcel.
I liked the suit set and loved the packaging. And lastly thank you for the sweet gesture.

Tinu Varghese 15/07/2021

Got this material from you. Was awesome. Much love.

Parul 15/07/2021

Thank u. Thank u so much Shreyansh. U made my day. Everything is so beautiful.

Surekha 15/07/2021

I got my courier nd I just loved it. Thank you so much.

Vinaya 15/07/2021

The material is good. I loved the prints and dupatta.

Vidhi 15/07/2021

Received the parcel. Thank you! Its beautiful.