When people our age were busy partying, we were exploring our heritage & building a sustainable future out of it.
One of those tales where we found our passion & decided to pursue it against the odds. What’s different is that our passion was the need of the hour & still is. We inclined our thoughts towards aspects that had the potential to be developed as a business & were lacking the initiative. We have equipped ourselves with the ever-changing technology but have forgotten some valuable things behind, which need our attention now more than ever.
From once upon a time to now
They say willpower guides your way, which proved true for us at least.
It all started in September 2018, our interest and love for our culture and the diversity it holds when it comes to clothing, led us to start our own brand eventually. Initially, it was just one collection, ikat top combined with doriya dupatta. We introduced this product to gain an understanding of how the market works deep within. Then in 2019, we added some cotton-based sets with chanderi dupatta, malmal dupatta doriya dupatta along some Mangalagiri sets.
We would be lying if we said that we never hit the rock bottom or we were never hopeless of what the future holds for us but the zeal to do something, to stand out, to leave our mark in the industry kept us going. Every day was a struggle during a phase of our journey but we kept going since we knew our intentions were pure & results were bound, sooner or later. Understanding the tricks of the market we kept on moving, it was a roller coaster ride, researching, developing, experimenting. Finally, we had our blockbuster moment when in 2020 we started with chanderi and pichwai arts which ruled people’s hearts. It was our moment to shine and we were on cloud nine. It was then we realized that the potential we dreamed about can turn into reality.
Our business picked up a rapid phase soon after. We introduced a lot more products and started giving them suitable exquisite names. Our motive was to bring royal essence to sustainable clothing. To acquaint today’s generation as to how fashion can be complemented with sustainability. Our clients too paid a major part in what we are today. Trusting us with their choices & believing the promise of quality. It is this trust which helped us expand our business & currently we have 13 fabric collections; Mumtaaz, Saanjh, Bela, Gulzar to name a few.
It isn’t the end for us. We still have a long way to go, providing sustainable fashion in this fast generation. Living our dream life & providing livelihood to people through it. Standing with our artisans, the real magicians who believe that the culture of handmade clothes can still be restored.
They say, the journey is more beautiful than the destination, well we say been there, feeling that.