Our trends plus the sustainability
The word trend has been quite trendy lately. A basic factor to weigh anything today is trendiness, whether the item is trending or not, whether the song is trending or not. Millennials weigh everything in terms of trends. It literally takes moments for something to become a trend & go viral. People often in the name of a trend tend to make irrational decisions which they regret later.
One such decision which we have been making for a long time period, proving to be irrational is our ignorance towards sustainability. Sustainability was a key factor whenever our elders made any decision, they always thought about the long-term influence of the choice they made. That being the main reason that the things they made lasted. Instead of taking inspiration from it, we chose to run behind the fast fashion industry. The choices we have been making are harming us in ways which we aren’t even aware of.
At this point, it becomes very necessary that we go back to our old practices & once again adopt the organic approach towards things. What we thought as old fashion is currently proving to be a sustainable choice that would protect us from all the harm that the choices we are making today.
Trends are temporary but sustainability is permanent.
Everyone has to try at their own level to achieve sustainability. As they say, charity starts at home.
How do we as a brand contribute to the same?
We deal in 100% organic products which are ethically sourced. Our clothes are made from ethically sourced fabrics, which are then converted into fine pieces of garments by our artisans, who possess intense knowledge of hand block printing. They have been practicing & perfecting this art over generations. All our fabrics derive inspiration from nature & the color palette is soothing for the eye. We design clothes for you to find comfort in linking trends at the same time. At Chapai sustainability is an evergreen trend & we stand by it. We also keep up with the other trends in the market to an extent that our approach to sustainability doesn’t get compromised.
Our client’s trust is what keeps us going. In this dynamic world, where people portray themselves as someone else & attempt forgery we believe in transparency & authenticity. Therefore our aim is to provide pure fabric to our customers & make this trend & tech-friendly generation realize the importance of sustainability.