The age-old art of block printing
We encounter a variety of prints in our everyday life, from cushions to paintings to clothing, everywhere. Beauty is what we say but it has a very complicated history associated with it.
Block printing originated in China over 4,000 years ago, slowly spreading across various parts of the world. According to legends, the earliest record of block printing was 300 years before the Gutenberg Bible & it wasn’t on a fabric. One would wonder as to India became the epicenter for this art? That story is a little twisted.
The story of block printing in India starts from modern-day Uzbekistan with Bābur. He secured power for the Mughal Dynasty by tactfully invading India in the early 16th century. One can have a long-lasting impact in a few days, wander what 200 years of influence would be. We know Shah Jahan for Taj Mahal but what we don’t know is that he had an exquisite taste in textile as well. The entire textile industry flourished under the Mughal patronage, with many artisans still working in the same historical centers of Gujrat and Rajasthan. The techniques haven’t changed much since ancient times. Technology has surely evolved but the handmade ones are still the same. Most block-printed textiles follow one of the 3 ways: direct, resist, or discharge printing.
All print runs begin with a wooden block, which is hand-carved by artisans who have been perfecting the art over generations. The work requires proper hand-eye coordination. The craftsmen create a block of every element the pattern comprises. A variety of patterns are built in such a manner to give an authentic & elegant look.
While the tale appears to be fascinating as to how the print would actually spring to life, the reality isn’t that fascinating. Although people admire our cultures & practices but don’t really show any enthusiasm to restore the same. Almost everyone today is running behind the fast fashion industry with ever-changing trends. Little do people know about the harm it is causing to the environment & the danger it is posing to our future.
They say charity starts at home & why not…
We believe in standing out & thus designing such sustainable elegant looks for our clients is what we do. We establish a link between those who know the art & those who value it. Our brand focuses on handmade block printed fabric giving our dynamic lives a taste of sustainability.