Chapai Handloom

October 8, 2021

The handblock printing story

In an era full of machines to guide our way & make our lives easier, why would someone choose labor capital instead of a machine? Machines are cost-efficient, enable mass production & are time efficient as well then why go for handmade products?

The essence of the answer is something different. A person would still choose a handmade product because of the warmth it has & the intricate details that the artists have embedded in it. No machine-made product can match this feeling of belongingness, no matter how trendy it is. 

That being the main reason why people opt for handmade products. It is also about preserving our culture. We are gifted with a rich culture of art that fascinates the world. In every nook & corner of our country lies unrecognized talent. Every village has its specialty in the products they sell. 

The culture of block printing is very old in India. Every state has s different pattern of designs, most of which depict a story. The methods of printing are different in different regions, but in general, there are 3 methods around which the process revolves: 

Direct Printing

The direct bleaching system in this technique, the cloth is primarily bleached & then dyed. Performed mainly on cotton or silk cloth. The beauty of the fabric is then enhanced by using wooden pieces to carve out various designs on the fabric. Just like elementary painting lessons, first, you paint the outline & then your fill in the colors. The same is practiced in this technique as well.

Resist printing

Only if we would actually resist the products. This technique works the other way round. Instead of dying the fabric directly, it involves covering the parts of fabric which aren’t supposed to be dyed & then dying the entire fabric. The areas are protected with clay & resin. The dye creates a rippled effect. Block prints are used to create further designs. 

Discharge painting

The direct dye in this technique, the fabric is first dyed. Next chemicals are used to remove dye from the portions which are later replaced by some other designs. 

At Chapai, we have artisans from different regions who have been perfecting the art over generations & thus we use different techniques for different fabrics as per the style pattern. Be it any technique, the process is 100% genuine with hand block 

Shopping cart
There are no products in the cart!
Continue shopping


Chapai Handloom

Customer Reviews


Thank you, Sir. I have received my parcel just now n it is very beautiful in colour.


Received the package just now. Thank You so much. Loved the suit.

Shyama 16/07/2021

I loved ur collection.

Saloni 10/07/2021

Love. This is a master piece, must say. U guys are turning the table.

Hemakshi 15/07/2021

Hi! I have received the parcel.
I liked the suit set and loved the packaging. And lastly thank you for the sweet gesture.

Tinu Varghese 15/07/2021

Got this material from you. Was awesome. Much love.

Parul 15/07/2021

Thank u. Thank u so much Shreyansh. U made my day. Everything is so beautiful.

Surekha 15/07/2021

I got my courier nd I just loved it. Thank you so much.

Vinaya 15/07/2021

The material is good. I loved the prints and dupatta.

Vidhi 15/07/2021

Received the parcel. Thank you! Its beautiful.