Chapai Handloom

October 8, 2021

The choice between present & future

Change is the only constant they say & we can’t agree more. Living in this dynamic world, it is a basic necessity to keep on changing; be it our lifestyle, our ideology, or our habits, evolution is crucial. While we have succeeded in advancing ourselves as far as technology is concerned, other aspects still lack our attention. We are still doing our best to advance in terms of technology but we shouldn’t forget that other aspects need our attention too.


Talking about change, we can’t help but notice how the way we dress has changed over the years. A variety of factors contribute to the same, from the region we live in, to the occasion for which we are dressing. One more distinction that could be noticed is the intention behind purchasing a dress. Generations before us would purchase a dress to carry it for a longer duration of time, to preserve it, or maybe pass it on to the next generation. In contrast to the same, our generation prefers the opposite. We like to go with the trend, changing the staples of our wardrobe every now & then. Our intentions are more on the line that we buy a dress wear it may be twice or thrice & then discard it as the trends may change. We are the social media generation who don’t like to repeat our outfits.

We all possess great dressing sense & style but one factor that we miss considering while selecting an outfit is sustainability. With the ever-changing fashion industry, our choices have also changed & we have started neglecting sustainability. It stands out to be a very crucial factor. The effect of neglecting it is more long-term based, we would just see a trailer in the short run. The situation today demands that we reconsider our fashion choices from a sustainability point of view. 


Now is the time for brands providing organic & sustainable products to evolve because it’s more than just a choice today, it has become a need. We need to encourage people to start choosing clothes that could be used for a longer duration of time without paying heed to the fast fashion industry.


At Chapai, we believe that the organic style that our ancestors lived by can still be adopted again. That is why we deal in pure authentic material which is hand made by our artisans who have been perfecting the art over generations. Our prints are hand block prints to further enhance the natural & authentic sense. We think it’s time to acquaint the present generation with the sustainable ideology of the past generations for the betterment of the future generation.

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Chapai Handloom

Customer Reviews


Thank you, Sir. I have received my parcel just now n it is very beautiful in colour.


Received the package just now. Thank You so much. Loved the suit.

Shyama 16/07/2021

I loved ur collection.

Saloni 10/07/2021

Love. This is a master piece, must say. U guys are turning the table.

Hemakshi 15/07/2021

Hi! I have received the parcel.
I liked the suit set and loved the packaging. And lastly thank you for the sweet gesture.

Tinu Varghese 15/07/2021

Got this material from you. Was awesome. Much love.

Parul 15/07/2021

Thank u. Thank u so much Shreyansh. U made my day. Everything is so beautiful.

Surekha 15/07/2021

I got my courier nd I just loved it. Thank you so much.

Vinaya 15/07/2021

The material is good. I loved the prints and dupatta.

Vidhi 15/07/2021

Received the parcel. Thank you! Its beautiful.