The new age clothing
Change is the only constant they say & we can’t agree more. Living in this dynamic world, it is a basic necessity to keep on changing; be it our lifestyle, our ideology, or our habits, evolution is crucial. While we have succeeded in advancing ourselves as far as technology is concerned, other aspects still lack our attention. We are still doing our best to advance in terms of technology but we shouldn’t forget that other aspects need our attention too.
Talking about change, we can’t help but notice how the way we dress has changed over the years. A variety of factors contribute to the same, from the region we live in, to the occasion for which we are dressing. One more distinction that could be noticed is the intention behind purchasing a dress. Generations before us would purchase a dress to carry it for a longer duration of time, to preserve it, or maybe pass it on to the next generation. In contrast to the same, our generation prefers the opposite. We like to go with the trend, changing the staples of our wardrobe every now & then. Our intentions are more on the line that we buy a dress wear it may be twice or thrice & then discard it as the trends may change. We are the social media generation who don’t like to repeat our outfits.
We all possess great dressing sense & style but one factor that we miss considering while selecting an outfit is sustainability. With the ever-changing fashion industry, our choices have also changed & we have started neglecting sustainability. It stands out to be a very crucial factor. The effect of neglecting it is more long-term based, we would just see a trailer in the short run. The situation today demands that we reconsider our fashion choices from a sustainability point of view.
Now is the time for brands providing organic & sustainable products to evolve because it’s more than just a choice today, it has become a need. We need to encourage people to start choosing clothes that could be used for a longer duration of time without paying heed to the fast fashion industry.
At Chapai, we believe that the organic style that our ancestors lived by can still be adopted again. That is why we deal in pure authentic material which is hand made by our artisans who have been perfecting the art over generations. Our prints are hand block prints to further enhance the natural & authentic sense. We think it’s time to acquaint the present generation with the sustainable ideology of the past generations for the betterment of the future generation.