Why sustainability is the need of the hour
When we look around ourselves, it is obvious to note that everything has changed as compared to the past years. Our parents would say the same thing but there lies a difference, the rate at which change is happening in our generation is far more than the rate at which their generation changed. This sounds pretty good when it comes to adaptiveness, technology, and development as we are more adaptive to the latest technology. But there lies a negative side to this as well. While we have been mind-numbingly rushing behind the latest trends & technology, we often forget to pay attention to the damage it is causing to our environment.
The new Era
Every up-gradation in technology has a direct impact on the environment. We rejoice whenever we invent something new & forget the price we will have to pay for it in the future. The fact stands true for every sector & industry, be it healthcare, automobiles, fashion, etc. We cannot ignore the need for advancement in certain areas as they are essential for human development but it doesn’t take long enough for need to turn into greed.
The fashion edit
The condition of the fashion industry is not so different either. The fashion trends have changed over time which has led to a change in the dressing sense of people. When our parents buy clothes, they have a long-term approach, they think of buying stuff which has good quality & is sustainable whereas when we buy clothes we seldom are concerned about sustainability, we prefer clothes that are latest in trends even though we very well know that they won’t be useful after a rather short duration of time.
This basic mentality has made sustainability the need of the hour. It is high time now & we have to choose products which have long term use rather than gushing behind the latest trends.
How Chapai contributes to the same
The initial idea of our brand was based on 2 pillars, authenticity & sustainability. We believed that the market today needed more brands providing authentic fabrics instead of the machine mass-produced ones. We source our material through authentic sources ethically. Our specialty is hand block paintings done by our artisans. They have been perfecting this talent over generations but the fast fashion industry didn’t pay heed to their talent & chose machines instead. As a result, many of the craftsmen in many areas lost their source of livelihood. We at Chapai believe that such talent is rare & should be passed on to the next generation & thus we try to keep these hand block prints alive through our brand. Each of our pieces is beautifully hand-weaved with different prints each depicting a different tale. The majority of our collections are inspired by nature as the color palette rightfully depicts.
We are on a mission to hold on to the rich culture & tradition that our country is bestowed with which would automatically lead to a sustainable approach, solving a majority of our problems & providing livelihood to the artisans as well.